Privacy Policy

1. Introduction

Alpine Interactive ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

Alpine Interactive is a company registered in England and Wales, with registered office at Grand Union Studios, 332 Ladbroke Grove, London W10 5AD. We are the data controller for the purposes of UK data protection legislation.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Contact us through our website forms
• Book a consultation or request services
• Subscribe to our communications
• Engage our professional services
• Communicate with us via email, phone, or other channels

This may include: name, email address, phone number, company name, job title, business requirements, and any other information you choose to share.

2.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website or source
• Device information and screen resolution

2.3 Professional Services Data

When providing IT services, we may process client data including system logs, performance metrics, security information, and other technical data necessary for service delivery. This is processed under strict confidentiality agreements.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for marketing communications
• Contract Performance: To deliver services you have requested
• Legitimate Interests: For business development, website improvement, and security
• Legal Obligation: To comply with regulatory and legal requirements

4. How We Use Your Information

We use your personal data for the following purposes:

• Responding to your inquiries and providing requested information
• Delivering IT services, support, and consultancy
• Processing consultation bookings and service agreements
• Sending relevant business communications and updates
• Improving our website and services
• Ensuring security and preventing fraud
• Complying with legal and regulatory obligations
• Maintaining business records and client relationships

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party providers who assist in service delivery
• Legal Requirements: When required by law, regulation, or court order
• Business Protection: To protect our rights, property, or safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• With Consent: When you have provided explicit consent

All third parties are required to maintain appropriate security measures and use your data only for specified purposes.

6. International Data Transfers

We primarily process data within the UK and European Economic Area (EEA). If we transfer data outside these regions, we ensure appropriate safeguards are in place:

• Adequacy decisions by the UK government
• Standard Contractual Clauses approved by UK authorities
• Binding Corporate Rules or certification schemes
• Other appropriate safeguards as required by law

7. Data Security

We implement enterprise-grade security measures to protect your personal data:

• Encryption of data in transit and at rest
• Access controls and authentication systems
• Regular security assessments and monitoring
• Staff training on data protection and security
• Incident response and breach notification procedures
• Compliance with ISO 27001 security standards

While we strive to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but maintain industry-leading practices.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

• Contact Inquiries: Up to 3 years from last contact
• Client Data: Duration of service agreement plus 7 years for business records
• Marketing Data: Until consent is withdrawn or 3 years of inactivity
• Website Analytics: Up to 26 months
• Legal Requirements: As required by applicable laws and regulations

Data is securely deleted or anonymized when no longer required.

9. Your Rights

Under UK data protection law, you have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Rights Related to Automated Decision Making: Protection from automated decisions

To exercise these rights, please contact us using the details provided below. We will respond within one month of receiving your request.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

10.1 Essential Cookies

These cookies are necessary for the website to function and cannot be disabled. They include session management, security, and accessibility features.

10.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website, helping us improve user experience and content.

10.3 Marketing Cookies

With your consent, we may use marketing cookies to deliver relevant advertisements and measure campaign effectiveness.

You can manage cookie preferences through your browser settings or our cookie consent tool.

11. Third-Party Services

Our website and services may integrate with third-party platforms:

• Microsoft Azure: Cloud hosting and services
• LinkedIn: Professional networking and business development
• Analytics Providers: Website performance and user behavior analysis
• Communication Tools: Email services and customer support platforms

These services have their own privacy policies, and we encourage you to review them.

12. Children's Privacy

Our services are designed for businesses and professionals. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will take steps to delete the information promptly.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. Material changes will be communicated through:

• Email notification to registered users
• Prominent notice on our website
• Updated "Last modified" date at the top of this policy

Continued use of our services after changes take effect constitutes acceptance of the updated policy.

14. Contact Information

For questions about this Privacy Policy, to exercise your rights, or to report concerns: